Developing competitive strategy: A case study of danang brewery company in Vietnam

The author would like to express her sincerest gratitude to her advisor Dr. Urs Bumbacher for his genuine and invaluable guidance, concern, and encouragement all throughout the course of this study. Sincere thanks are also due to Dr. Lalit M. Johri and Prof. Dr. Fredric William Swierczek who in serving as the members of the program committee have given relevant suggestions and comments. Special thanks are due to the top managers and the staff of all the functional departments of Danang Brewery Company for their generous support and help extended during the time of data collection for this study. The author expresses her sincere thanks to the Director and the staff of the Information Center for Science, Technology, and Environment (Department of Science, Technology and Environment of Quangnam Danang province), Chief Manager of the Statistics Department of Danang city, the staff of Planning Division (Industrial Department, Quangnam Danang province), and the staff of the Foreign Trade Department of Quangnam Danang province, for their hearted support in carrying out this study. The author would like to extend her sincere gratitude to the Swiss-AIT-Vietnam Management Development Program, and the Government of Switzerland for the generous support in providing the scholarship and research grants. The author expresses her heartfelt gratitude to all those who, in one way or another, have unselfishly extended their kindly support. Last but not the least, the author greatly expresses her timeless love to her husband Pham Duy Ba, her daughter Pham Hien Le, her parents, and her parents-in-law, for their love, encouragement and patiently bearing throughout her two-year study program at SAV and at AIT.

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